Friday, May 20, 2011

Seven Cycles - created especially for you!

We have always tried to give our customers what they want as opposed to simply pushing them out the door with what we have in stock, additionally we try to  offer products that represent outstanding quality and value and allow for an element of individuality. Recently we have seen brands dominate certain markets and you could be forgiven for assuming that there is little scope for individual expression whilst maintaining a proven quality based supply chain.

We all like to think that we get real choice when we buy product but lets face it - we get what the corporates offer - and we are guided by the very same reviews and expert critics that are ultimately funded by these corparates. Nothing wrong with that if what we get is what we want BUT for some people it's worth the time, effort and expense to create something that is truly bespoke, and for that we turn to Seven.

Seven create from steel, titanium and carbon completely individual, hand crafted, made to measure cycles that do what you want them to. You ride a Tricross? Love the position and flexibility but wish that you could run different brakes, or tyres, or hubs - you can have it. You want a lightweight race frame that will also accept a 'proper' pair of mudguards or a rear rack so that you could tour or JOGLE - you can have it. You accept the fact that you are somewhat of a freak being 5'10" tall but only have 27" inside leg and knuckles that are permanently scarred from dragging on the pavement - no problem. Seven (and Cycle Logic) will guide you through an in depth interview and measuring program that takes into account your current likes, wishes and asperations and physiology and will create something that is exclusively yours.

This will not be a cheap bike - but it will be right. Ti frames start at around £2300 - factor in carriage, import duty and VAT and it does not take long to bust through the £3000 mark - word of caution here ALL TITANIUM IS NOT THE SAME. This is US Ti welded using US rods in the States by US welders. The result is a classic work of beauty that will genuinly last a lifetime. No integrated faffing around with peculiar headsets, no compromise.

Seven Cycles are not for everyone BUT if you have ever said 'Why do they do that?" Or more to the point "Wouldn't it be easier if everybody just did the same?" Then it might just be for you.

The first one you order will be the hardest!!

This is one persons impression of what we did for him.

"Just a quick note to say thanks for putting together such an amazing bike.

 Meeting the unusual demands of a robust expedition bike compatible with Rohloff type hub gears and standard derailleur, fabricated in titanium (for durability and comfort), with custom spec racks isnt every bike shop's cup of tea.

 Well the results truly are mind blowing. The machine just glides, the ride quality being the smoothest Ive ever ridden - which is perfect for multiple century type tours. Add to that a frisky liveliness an equal to a super-stiff racer and I think you’ve achieved the impossible without compromise.

 Even with all the racks, brackets and pedals on, the bike weighs in at under 27lbs, so thanks again. Now where's those maps…. " 

This customer wanted a truly versatile frame that would utilise his existing 26" MTB  'v' brake componentry and yet be capable of  accepting a disc version Rohloff hub with 700c wheels at a later date. - Sorted.

To get an idea of the customers' credentials check  out his 'round the world cycle blog' 

www.tra-velo-gue.co.uk

Check out the website www.sevencycles.com