'I''ve come into a bit of money and I am going to treat myself to a new bike, I want something that's carbon and Italian'.
Which made us think.
In an industry where lot's of smaller cycle brands have been squeezed out, or sucked up by the Global concerns some people want to ride something that is different, not 'off the shelf', something that runs Campag, something quirky or traditional, an individualbike that still offers the performance that everyone has come to expect as standard from the big boys, and that's a gap in our range that we feel that we can fill with Wilier.
Performance? - Wilier have taken the world by storm at the cycling world championships in Varese with two golds and a silver medal haul in the 2008 World Championships.
Ace riders Ballan and Malori took gold in their respective races and in the queen of races the superb Cunego took a well-earned silver medal.
Style ? - how good do these look?
[caption id="attachment_565" align="aligncenter" width="450" caption="WILIER ESCAPE - MIRAGE £799"]
[/caption][caption id="attachment_566" align="aligncenter" width="450" caption="TRI CRONO - FRAMESET ONLY £1999"]
[/caption]It's fair to say that we are quite excited about getting our hands (and backsides) on some of this Italian product that comes with a one hundred year old Italian heritage, delivers 21st century performance and oooozes timeless style.
