Wednesday, August 17, 2011

IMPORTANT - SPECIALIZED BICYCLE RECALL - HOW IT AFFECTS YOU

With effect from Tuesday, August 16, 2011 1:24 PM Specialized Bicycles  has issued the following recall notice -

 

IMPORTANT RECALL NOTICE

CONSUMER NOTICE

CARBON FORK BRAKE BOSSES ON THE FOLLOWING SPECIALIZED BICYCLES :

2011 SIRRUS COMP 2011 VITA COMP 2011 TRICROSS

2011 SIRRUS EXPERT 2011 VITA EXPERT 2011 TRICROSS COMP

2011 SIRRUS ELITE 2011 VITA ELITE 2011 TRICROSS SPORT



Specialized have received reports from the field that brake bosses on carbon forks (manufactured by Advanced Group), fitted to the above mentioned models of 2011 Sirrus, Vita and Tricross bicycles, could come loose and disengage from the fork.

Whilst the number reported is very small Specialized wishes to make sure no further failures occur.

Therefore, if your bicycle is affected, please stop riding immediately and contact the Specialized retailer where you purchased the bicycle. They will be able to advise you on how to proceed further with this notice.

 

This recall is being conducted in cooperation with UK Trading Standards.

 

If you have any further questions please contact Specialized on :

020 8391 3502

Or visit their website at :

www.specialized.com/uk

IMPORTANT RECALL NOTICE END

TO ALL CYCLE LOGIC CUSTOMERS

Please make yourself aware of the models involved and pass the information on to anyone that you feel may be affected by the recall notice.

We have today contacted all of our customers that have purchased the affected models, made them aware of the nature of the recall and asked that they return the affected bicycles to us for a replacement fork at the earliest opportunity. Those customers that now reside out of county we have contacted and made arrangements for them to visit their nearest Specialized dealer who will undertake the fork replacement.

If you have purchased one of the affected models and bring the cycle to us or your preferred dealer please be aware that  the numbers of bikes involved are  significant and that we and other dealers are working incredibly hard to manage the situation as quickly and efficiently as is practicable.

From our point of view, as of today, we have already contacted the owners of  in excess of 40 bikes to advise them of the situation. As you can appreciate booking in the bikes and replacing the forks on these cycles at what is  an already incredibly busy time will depend on the availability of replacement forks from Specialized and  our prioritized workshop procedures to fit them, as such we would ask for your patience whilst we carry out this work.

As of today Wednesday 17th August, service throughput in our workshop is 10days from receipt of your bike.

Whilst we appreciate the inconvenience that the recall will be to you we feel that the professional manner in which Specialized and other suppliers  deal with issues such as these underlines  the fact that your purchase decision was a good one.

As far as we can ascertain the issue with the fork is unlikely to manifest itself on cycles that have been already assembled, PDI'd and ridden.  To the best of our knowledge any issues discovered potentially only affect very small product numbers from a particular single manufacturing source that found their way into global production. Traceability issues meant that total product recall was the only option.  This is not a reaction to a situation rather a pro-active response from a safety conscious company with effective systems and the resources capable of making the correct response.

Recalls are rare and the manner in which they are dealt with speaks volumes about the companies that issue them. This we feel  justifies our decisions in dealing with these brands. Major recalls that we have had to deal with in recent years from Mavic, Giant, Cervelo and  Specialized are proof positive that these companies are not only at the cutting edge of cycle and component design but they are also have customer satisfaction and safety as part of their core philosophy. Furthermore it highlights the unseen 'Value' that these companies have over brands that simply sell products based on 'Too good to be true pricing policies' or selling strategies that cut out entire tiers of the supply chain.